Genesis Energy CEO calls on the private sector to do more to power Africa, launches new brand identity at Africa Energy Forum
Akinwole Omoboriowo II, Chairman and CEO of Genesis Energy welcomed energy industry insiders to the Off the Grid Gig at the Africa Energy Forum on Thursday. Mr. Omoboriowo II called on businesses to do more to help close the gap in power in Africa.
Mr Omoboriowo II’s comments came as he launched the new brand identity for Genesis at the Off the Grid Gig, which took place on the sidelines of the Africa Energy Forum at the InterContinental O2. The forum brings together around two thousand international industry players in Africa’s power sector, including private sector providers of power, regulators, financial and professional services. Delegates from sixty countries attended. The key theme this year was how to scale opportunity in Africa’s power sector.
The Genesis Chairman and CEO launched the company’s new brand identity at the concert. Sponsored by Genesis, the concert brought together leading African fusion artists Fuse ODG, Imaani and Afriquoi.
“Genesis Energy are focused on a vision of lighting Africa one community at a time. We believe that bringing electric power to the people fuels progress. We’re strongly committed to delivering this aim,” said Mr. Omoboriowo II.
Mr. Omoboriowo II was named one of the Most Influential Figures in African Power in 2015 for ESI, Africa’s Power Journal. Genesis fast tracks electric power projects and multiple energy solutions in Africa, contributing towards power projects including solar, hydro and wind. These were achieved through long-standing strategic partnerships with key players in the sector.
At the heart of this is the launch of the company’s new brand identity. Prior to the launch, Genesis spent ten years developing power projects in communities in Africa.
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